Discussion and Application Questions Essay

1. (a) The mission statement should be a clear, short, and to the peak representation of the companies purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ respectable position of the enterprise, public image, the target market, products/serv fruitcakes, the geographic domain and expectations of growth and profitability.The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a real simple to a very complex set of ideas.(b) Medtronic gives a strategic direction to its organization by committing to the research, design, manufacturing, and the sale of their product.(c) My career mission statement Obtain my period to position myself for future advancement within the organization I work. Exceed expectations by persistence, professionalism, and integrity.2.(a) Empire State competencies is providing adult education through individualizes degree programs, distance learning, and flexible independent studies. (b) My favorite restaurant competencies are customer service and a orotund variety of beer and soups. (c) Dells competencies are customer service and technology.3.The main result of each of the trinity phases of the strategic marketing process. (a) Planning Marketing plans (or programs) that define goals and the marketing mix strategies to achieve them. (b)Implementation Results (memos or ready reck adeptr outputs) that describe the outcomes of implementing the plans. (c)Control Corrective action memos, triggered by comparing results with plans, that (1) suggest solutions to problems and (2) take advantage of opportunities.4. Select one strength, weakness, opportunity, and threat from the SWOT analysis for Ben and Jerrys shown in Figure 2-6, and suggest a specific accomplishable action that Unilever might take to exploit or address each one. Strength Prestigious, well-known tell on nam e among U.S. consumers and Unilever can expand its growth globally as is a market for quality ice cream. Weakness Need for experience managers to help grow. Unilever is the worlds largest ice cream company and has the resources Ben and Jerry need.luck Unilever can help Ben and Jerry react to the demand for frozen yogurt and other low-fat desserts by using their acquaintance and experience.Threat Pillsbury and Haagen-Dazs brands are their competitors and Unilever being the largest ice cream company would help them step-up their market share.