Marketing Management Plan Essay Example | Topics and Well Written Essays - 2250 words

Marketing Management Plan - turn out ExampleThe beauty of competition in technology is beneficial to consumers, since superb products will be developed, that argon efficient and effective in usage.Marketing of Samsung products is guided by the philosophy At Samsung, we follow a simple business philosophy to devote our talent and technology to creating superior products and services that contribute to a better global society (Values & Philosophy, n,p). Samsung objective is to sell to its consumers quality products that will revenge their need. Delivering quality products to their customers is a form of marketing that will attract other consumers to Samsung products.Samsung is a renowned denounce as far as electronics is concerned. Its products get a warm reception from different clients across the globe. It idler be evidenced by its numerous branches in various countries. Being a technological ships company it has to ensure it meets the expectation of different segment of its cli ents. The older generation (generation X) may not be enkindle in the rate at which technology is being advanced, but they will appreciate it later. This generation is solely different with the generation Y and Z. The two generations are techno-driven and will be willing to pay more for any advancement in technology. (Mullins, and Orville, 2013, pg, 89), argued that members of these generations like sophisticated technology. Samsung over the years since its inception in 1969 has invested firmly in the research and development department. Credit has to be given to the Research and Development team for the current position of Samsung in the market. The core marketing objective of Samsung is to try and entice the Y generation to compensate new technologies. It is because the rate of obsolescence in technology is higher than any other industry. Therefore, it will be a waste of resources producing dead technologies for a small market segment.Samsung headquarter is in Seoul, South Ko rea, therefore, its immediate customers are